Using AI for Tomorrow's Content: How Companies Can Master the Change

More and more companies are using AI-supported tools in their daily work to simplify tasks and make workflows more efficient. This is particularly evident in the field of content creation, where requirements change rapidly, and time pressure is particularly high. But what exactly is the state of Artificial Intelligence (AI) in content management?

From Hype to Practice: AI Conquers Marketing
Already four out of five surveyed companies use AI-supported tools to ease their work - this is one of the findings from the "The State of CMS" report published by Storyblok. The results are based on a survey of 1,719 companies from Germany, the USA, the UK, the Netherlands, and Sweden on the topic of content management.

Companies especially rely on AI in the areas of content creation and editing, as well as in research and conceptualisation. This development can be explained by the fact that marketing teams, in particular, are under great pressure to meet the demands for contemporary content while simultaneously reducing costs and shortening deadlines. Against this background, AI-generated content emerges as the biggest trend (68 percent) in the report.

How Companies Increase Efficiency with AI
But the interest in AI is not limited to mere content creation. AI solutions for personalisation and automation are also among the most popular trends. In fact, automating various processes can save work steps - and thus crucial time. Companies can then invest the time saved into personalising content: those who want to optimally accompany potential buyers on their customer journey and stay ahead need content that not only meets the information needs of potential customers but is also relevant and optimally tailored to the personal interests of the target audience. Therefore, it is assumed that companies will increasingly rely on AI-supported content tools in the future to assert themselves in a fast-paced digital market against the competition.