Continuously haunted by the apparitions of a woke society, Norm, the pinnacle of tradition and, suiting his namesake, normality, yearns for the old ways. However, enslaved in a world where difference is ignorance, Norm is labelled a villain by his own family, and forced to be a charade of his ideologies. Where dreams cascade into a nightmarish reality close to our own, Norm struggles through an exhibition of a subtly dystopian world, cluttered and lost in the popular mobile app, X. Can Norm break from the bounds of an idea gone too far, a virus called "woke", or will it infect him too?