The Olympic fever is on. But, have you ever thought about how this big sports event or league becomes successful or how a welcoming sports ecosystem is created in the global landscape? Well, today's guest faculties have all the answers to your queries. Ms. Pamm Phillips, (Director of Sports Management programs -at Deakin Business School, Australia) & Mr.Campbell Jamieson (Former GM -Commercial at ICC) have shared an overview of Sports Culture in Australia & overall Sports Industry with our Sports Management students. They've further emphasised the booming growth of professional sports in India as many upcoming leagues will happen in India this year, which highlighted the demand for skilled managers and passionate professionals. However, a healthy sports ecosystem bridges the gap of diversification. Anand Desai, founding director of Drishti and ex-president of Glenmark Aquatic Foundation, has enlightened students with an interactive session on how to create trust & unity in this diverse sports domain. IISM masterclasses by Industry stalwarts are the source of in-depth knowledge, valuable takeaways & narratives, which help students understand various aspects of the sports business market to lead in future.