What Are Backlinks & Why They Matter in SEO

Can You Rank in Google Without Backlinks?

There is a possibility that you can rank on Google without worrying about backlinks, but the problem is that every time you will struggle to rank. You'll be only visible while searching for keywords that have low search volumes and low competition.

And if this stays true, then that points towards two things that the keywords that you are ranking on, they don't generate much traffic. Secondly, those have low value in them, that is even if they bring traffic to your website it will be hard for you to monetise your visitors.

If your end goal is to target an audience, that is hard to monetise and the competition is really low, then go ahead .

But if you want to compete with your competitors and want the traffic that can be monetised. Then you need to integrate back linking into your SEO strategy.

There is no doubt that back links are a really important aspect in google SEO. But there are several other factors on which your google ranking depends :

Search intent

Quality of content

On-page Experience

XML Architecture of the website

On page & off page SEO optimisations

Keywords

If you want to understand these terms in detail refer to this.