KITSPL-Domain name and brand identity

A website more often serves as the face of a brand. To put it, simply, the domain name happens to be the virtual address. It is important that a website have a well-chosen domain so that it can not only draw users but also retain them for a long time. These happen to be the first points of interaction between a brand and its loyal consumers. Hence, it is important that the domain reflects the brand identity effectively. Registering the right domain can greatly improve the visibility of the brand. It can greatly add to its recognition.