What is Keyword Research? Keyword research is the process of identifying and analyzing the search terms people type into search engines like Google. This data helps you: Types of Keyword Research: Search Volume: This metric gives you an idea of how many times a specific keyword is searched for each month. Competition: How difficult it will be to rank high in search results for a particular keyword. Search Intent: Understanding whether users are looking for information (informational), a specific website (navigational), considering a purchase (commercial), or ready to buy (transactional). Long-Tail Keywords: Longer, more specific phrases that are less competitive but still have a decent search volume. Related Keywords: Words and phrases that are similar to your main keyword and can help expand your content strategy.All Rights Reserved