Story cover for Privacy and First-Party Data: The Future of Digital Marketing by drishtiwebsofy
Privacy and First-Party Data: The Future of Digital Marketing
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Ongoing, First published Aug 29, 2024
As digital marketing continues to evolve, privacy and first-party data have become focal points for businesses worldwide. With the decline of third-party cookies and increasing concerns over data privacy, companies are rethinking their strategies to adapt to this new landscape. This article explores the significance of first-party data and how marketers can leverage it while respecting consumer privacy.
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