How AI closes the gap in building customer-centric products

Putting customers at the center of product development should be a given; after all, they will be using the product, so why wouldn't they be front of mind? There is also a direct line between prioritizing customer feedback and bottom-line metrics. Companies who listen to their customers experience 1.6 times more growth.

Yet knowing that customer-centricity is a route to success and being customer-centric are two different matters.