Search Engine Marketing: Key Strategies for Maximum ROI
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Ongoing, First published Sep 18, 2024
Search engine marketing encompasses a range of tactics used to promote websites by increasing their visibility in search engine results. It involves both paid advertising and search engine optimization (SEO) efforts. The primary goal of SEM is to target users actively searching for products or services related to your business, ensuring your ads reach the right audience at the right time. Unlike traditional advertising methods, search engine marketing allows for more precise targeting and measurable results, making it a preferred choice for businesses seeking a high ROI.
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