What is digital marketing?

Digital marketing refers to the use of digital channels, platforms, and technologies to promote products, services, or brands to reach and engage with consumers.

It encompasses various online marketing strategies and techniques, such as:
Search Engine Optimization (SEO) - Optimizing content to rank higher in search engine results.
Social Media Marketing - Promoting through platforms like Facebook, Instagram, Twitter, LinkedIn, etc.

Content Marketing - Creating valuable content to attract and engage an audience.
Email Marketing - Sending targeted emails to prospects and customers.

Pay-Per-Click (PPC) - Paid advertising on search engines or social media platforms.
Affiliate Marketing - Promoting products through third-party partnerships.

Influencer Marketing - Leveraging influencers to promote products.

Digital marketing allows businesses to target specific audiences, track performance, and optimize campaigns for better results.