What is seo?

SEO (Search Engine Optimization) is the practice of improving the visibility and ranking of a website or web page in search engine results pages (SERPs) to attract more organic (non-paid) traffic.

SEO aims to make a website more relevant and valuable to search engines like Google, so they rank it higher for relevant search queries.

Here are the key components of SEO:

On-page SEO: This focuses on optimizing the content and HTML source code of a page. It includes:

Keyword optimization: Researching and using keywords that people are searching for.

Meta tags: Title tags, meta descriptions, and header tags that help search engines understand the page's content.

Content quality: Creating high-quality, relevant, and valuable content for users.

Internal linking: Linking between pages on the same site to improve navigation and authority.

Off-page SEO: This focuses on external factors that influence a site's ranking, such as:

Backlinks: Links from other websites to your site, which signal to search engines that your content is valuable and trustworthy.

Social signals: Shares and engagement on social media platforms that may indicate content popularity.

Technical SEO: This involves optimizing the website's technical elements to help search engines crawl, index, and rank the site better:

Site speed: Faster-loading sites tend to rank higher.

Mobile-friendliness: Ensuring that the website works well on mobile devices.

Crawlability and indexing: Making sure search engines can easily crawl and index the website.

Effective SEO improves a site's visibility, increases organic traffic, and helps achieve business or content goals like lead generation, sales, or readership growth.