Increase B2B Leads Using Your First-Party Data?
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Ongoing, First published Sep 23, 2024
"92% of leading marketers believe using first-party data to continuously build an understanding of what people want is critical to growth."
As businesses shift towards data-driven strategies, leveraging first-party data has become a game-changer for improving lead generation. First-party data comes straight from your direct interactions with customers and prospects, whereas third-party data is sourced from external providers.
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