How Virtual Try-On is Transforming the Online Shopping Experience
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  • Reads 6
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  • Parts 1
  • Time <5 mins
Ongoing, First published Sep 23, 2024
In recent years, the world of e-commerce has seen rapid advancements, and one of the most exciting innovations is virtual try-on technology. With online shopping becoming more popular, customers have often faced the challenge of not being able to try products before buying them. Whether it's clothes, accessories, or even makeup, buying the right product without physically seeing or touching it has always been a gamble. But with virtual try-on, that problem is quickly becoming a thing of the past.

What is Virtual Try-On?
Virtual try-on technology uses augmented reality (AR) to allow customers to visualize products on themselves before making a purchase. By using a smartphone, tablet, or computer camera, users can virtually "try on" products like clothing, sunglasses, shoes, or makeup. The technology maps out the user's face or body and overlays the product in real-time, giving them an accurate representation of how it will look on them.
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