The Power of Content Marketing: Generating Marketing Qualified Leads
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  • Reads 2
  • Votes 0
  • Parts 1
  • Time <5 mins
Ongoing, First published Sep 23, 2024
Content marketing has become one of the most effective strategies for companies to retain and target its target consumers in the present generation that is so inclined on using the internet. In this way, you ensure that the leads that you get in the different stages of the sales funnel are given the valuable information that will contribute to their decision to purchase your goods or services. This process is an important one in the B2B context and it is referred to as generating marketing qualified leads (MQLs).
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Geoff and Naomi are dead, and they're depressed, but when Geoff's cat Bernie dies as well, they embark on a wild journey to find it in the underworld. ***** When Geoff dies, alongside his girlfriend Naomi, they end up sharing an apartment in the Underworld as skeletons. But after a few years, Geoff starts suffering a mid-death crisis. What's the purpose of going through the motions as a skeleton if you can't really live? Then he gets word that his cat, Bernie, just died and he can collect him and bring him home! Geoff and Naomi hurry to get Bernie only to discover that, due to a clerical error, their cat has been lost. With the hunt for Bernie giving new purpose to Geoff's un-life, he and Naomi begin a quest to get back their cat. Battling skeleton pirates, climbing the sky ladder and facing off against the villain who took Bernie, Geoff is determined to find his purpose - or die a second time trying! [[2018 Wattys Winner - The Originals]] [[word count: 30,000-40,000 words]]