Introduction:
Any business would see sales performance as the most fundamental aspect of its success. In a competition as acute as it is today, organizations equipping their sales force with proper tools and resources result in maximum productivity toward revenue generation. Features built into Salesforce have been based on such principles - betterment of sales processes, streamlined operations, and much-needed insights for sales professionals to close deals more efficiently. This article looks into how that can significantly boost sales performance and overall business outcomes.