Global Cocktail Market Size (2024 to 2029)
The global cocktail market size was worth USD 1.08 billion in 2023 and is estimated to reach USD 2.16 billion by 2029 from USD 1.21 billion in 2024, growing at a CAGR of 12.28% from 2024 to 2029.
MARKET DRIVERS
The number of people inclined to adopt low-alcoholic beverages to maintain proper health conditions is attributed to leveraging the growth rate of the cocktail market.
MARKET RESTRAINTS
However, gaining knowledge to maintain proper health by completely avoiding alcoholic or low-alcoholic beverages is likely to limit the growth rate of the cocktail market.
SEGMENTAL ANALYSIS
By Type
• Long Drink
• Short Drink
The long drink segment is attributed to leveraging the growth opportunities for the cocktail market. The shifting trend towards the adoption of various cocktails with a variety of ingredients to try different flavors is enhancing the growth rate of the market.
REGIONAL ANALYSIS
North America is leading in terms of market size. The US and Canada are the major countries contributing the highest share of the cocktail market.
Recent Market Developments
In 2024, Captain Morgan and Pepsi RTD (Ready-to-Drink) partnered to deliver the brand's original spiced gold rum teamed up with Pepsi Max and Canned at 5% ABV.
RELATED REPORTS
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