What is pay-per-click advertising?

Businesses utilize Pay-Per-Click (PPC) advertising as a well-liked widely utilized digital marketing tactic to increase website traffic. PPC advertising is distinct because, being a performance-based strategy, advertisers just shell out when a user clicks on their advertisement. Businesses can position their goods and services on the radar of people who are actively searching for relevant information by bidding for place of ads over search engines such as social media machines, and other URLs via pay-per-click (PPC) advertising.

Digital Marketing course at Pitampura

This article will go over what search engine advertising (PPC) is, how it operates, what platforms are accessible, and why it's crucial for companies looking to receive immediate and focused internet exposure.