Brian Bourquard - Strategic Finance for Innovation: Business Transformation
  • LECTURAS 4
  • Votos 1
  • Partes 1
  • Hora <5 mins
  • LECTURAS 4
  • Votos 1
  • Partes 1
  • Hora <5 mins
Continúa, Has publicado oct 04, 2024
As far as innovation is concerned, we usually underestimate, even if it is often crucial, strategic finance in terms of determining the direction of tech start-ups and major companies as a whole. The present environment puts businesses and their managers under constant pressure to ensure that financial strategy is integrated into product development, innovation, and go-to-market strategies. This has become a necessity rather than an option if long-term sustainability is desired from the modern business model. Leaders like Brian Bourquard show that finance is not a constraint. It can be a driver of growth. Bourquard has been able to change the game successfully in areas as diverse as Fortune 500 corporations and venture capital-backed start-ups by way of a blend of strategic perspicuity, finance, and operations.
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