Brian Bourquard - Strategic Finance for Innovation: Business Transformation
brianbourquard
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  • Reads 3
  • Votes 1
  • Parts 1
  • Time <5 mins
brianbourquard
Ongoing, First published Oct 04
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As far as innovation is concerned, we usually underestimate, even if it is often crucial, strategic finance in terms of determining the direction of tech start-ups and major companies as a whole. The present environment puts businesses and their managers under constant pressure to ensure that financial strategy is integrated into product development, innovation, and go-to-market strategies. This has become a necessity rather than an option if long-term sustainability is desired from the modern business model. Leaders like Brian Bourquard show that finance is not a constraint. It can be a driver of growth. Bourquard has been able to change the game successfully in areas as diverse as Fortune 500 corporations and venture capital-backed start-ups by way of a blend of strategic perspicuity, finance, and operations.
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