What is Neuromarketing and Its Benefits?

Neuromarketing is a relatively new discipline that combines the basic principles of neuroscience with marketing for a better understanding of consumer behaviour and preferences. By using technology like brain imaging, eye-tracking, and biometric measurements, neuromarketers have the ability to peek into the subconscious minds of their consumers and find out how they will react to different stimuli. This allows companies to improve decisions involving branding, product design, and the way they advertise products.