The Key Benefits of Digital Marketing for Modern Businesses
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  • Reads 1
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  • Parts 1
  • Time <5 mins
Ongoing, First published Oct 08
Digital marketing offers a transformative approach for businesses to engage their target audience and increase profitability. One of its main benefits is cost-effectiveness compared to traditional marketing, allowing even small businesses to reach a global audience. With tools such as SEO, social media marketing, email campaigns, and content creation, digital marketing helps improve brand visibility and customer engagement.

Through data analytics, businesses can measure the success of campaigns in real time and make informed decisions to improve performance. Additionally, digital marketing provides personalized customer experiences through targeted ads and customized content, increasing customer satisfaction and loyalty. Its flexibility also allows businesses to pivot quickly based on market trends, ensuring competitiveness in a fast-paced digital world.

Embracing digital marketing not only enhances brand reputation but also provides opportunities to tap into new markets, boost sales, and maintain a strong online presence.
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The Boyfriend App

3 parts Complete

*Wattys 2018 Winner / Hidden Gems* CREATE YOUR OWN MR. RIGHT Weeks before Valentine's, seventeen-year-old Kate Lapuz goes through her first ever breakup, but soon she stumbles upon a mysterious new app called My Dream Boyfriend, an AI chatbot that has the ability to understand human feelings. Casually, she participates in the app's trial run but finds herself immersed in the empathic conversations with her customizable virtual boyfriend, Ecto. In a society both connected and alienated by technology, Kate suspects an actual secret admirer is behind Ecto. Could it be the work of the techie student council president Dion or has Kate really found her soulmate in bits of computer code? She decides to get to the bottom of the cutting-edge app. Her search for Ecto's real identity leads Kate to prom, where absolute knowledge comes with a very steep price.