Bound by Vows, Broken by Pride

In the world of billionaires and high-stakes businesses, love is a rare commodity. Two ruthless titans of industry are forced into marriage, entangled not just by family ties but also by their hidden egos. Set in the backdrop of Indian culture, this story explores arranged marriages in a modern world, where love is not the goal, but rather an unexpected side-effect.

Aarav Malhotra, the cold, ruthless, and arrogant CEO of Malhotra Industries, is forced into an arranged marriage with Ira Mehra . Neither of them is prepared for what the future holds, as their pride and competitive spirits are set to clash. What Aarav doesn't know is that Ira, who appears docile and respectful of tradition, is secretly the CEO of his fiercest business competitor, Arya Enterprises.

As their worlds collide, so do their egos, but what starts as a loveless, forced union slowly turns into something neither could have predicted. She falls first, but he falls harder, leading to a journey where their love story weaves through family dynamics, business rivalries, and personal growth.