Performance Marketing: Maximizing ROI with Results-Driven Strategies
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Ongoing, First published Oct 11, 2024
Performance Marketing is a powerful approach to digital advertising that focuses on results. Unlike traditional marketing, where companies pay upfront for advertising, Performance Marketing operates on a pay-for-performance model, meaning advertisers only pay when specific actions, such as clicks, leads, or sales, are achieved. This method offers a high degree of accountability and transparency, making it especially attractive for businesses looking to maximize their return on investment (ROI).
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