Today, most organizations face a dynamic and competitive business environment; therefore, it is imperative to track performance speedily so that they can stay on course toward their goals. Two of the very important tools that actually measure success by driving results are KPIs and KRAs. Both are quite important in the strategic management of an organization, keeping all personnel involved in organizational goals and enabling executives to keep an eye on the direction in which the company is headed. In the blog, we will explore the meanings of KPIs and KRAs, understand the difference between them, and discuss how to develop and implement them effectively in the organization.