Improving Email Deliverability: Best Practices and Tips

Email marketing remains a key component of any digital marketing strategy. Creating a successful email marketing campaign depends on several elements, with email deliverability being a key consideration. Your emails have to reach the email inbox of the intended recipient if they're going to be successful.

Why is email deliverability important for successful email marketing campaigns?

Email deliverability directly impacts the effectiveness of your email marketing campaigns. If emails are not being delivered to the right inboxes, then they are not being seen. As the number of email bounces increases, the strength and reach of your email lists decreases. A high deliverability rate ensures that your carefully crafted email content is seen by a large audience of potential customers. This increases the likelihood of engagement, conversions, and strengthened brand loyalty.

Poor deliverability can mean that your carefully crafted emails end up in spam folders or are perhaps rejected outright. When this happens, your entire marketing effort is undermined.

What factors affect email deliverability?

Email deliverability can be impacted by several factors, such as the quality of email lists, sender reputation, email content, and the frequency at which emails are being sent. It's also essential that you comply with anti-spam regulations, use email opt-in, and maintain an up-to-date subscriber list.

How to ensure better email deliverability

The content of your email is vital to the success of any email marketing campaign. However, this must include avoiding practices that might trigger spam filters. To reduce the risk of this occurring, always try to use relevant and personalised content, ensuring images are optimised for faster loading, and make your call to action clear and understandable.