Top 10 Must-Have Functions for Your Optimized Landing Page

A landing page in the world of digital marketing is a standalone web page created specifically for marketing or advertising purposes. It's the page you land on when you click on a link from an email, social media post, advertisement, or search engine result.

A landing page should strive to prompt the visitor to take a specific action on that page, such as buying a product, signing up for a newsletter, or downloading some content.

It is an absolute marketing necessity for most companies as landing pages will serve as an interface, or portal, between a potential customer and the company's product or service offerings.