Ineffective Sales and Marketing Alignment: The Hidden Barrier to Business Growth
DemandayGroup
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DemandayGroup
Ongoing, First published Nov 16, 2024
b2bmarketingmarketingandsales
Understanding Sales and Marketing AlignmentThe nature of marketing and sales is different. One has a short time frame, and the other has a longer view. One master the means of public communication, while the other is private and customized. While marketing is more concerned with attracting attention, sales culture is linked to resolving customer issues.
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