In South India, the sweet treats are not only for Diwali but also for any other festival that is being held like the Pongal, Navaratri, and Karthigai Deepam. Although the kinds of sweets differ from area to area, sentiment behind giving and sharing sweetmeats during festivals is the same. Nithya Amirtham - best sweet shop in chennai , has literally hence become the brand name for sweets shops in Chennai especially during festivals. Praised for its high-quality products and a wide range of sweets, this shop is a reference point for buying sweets for Diwali in the city.