The Impact of Airdrops on NFT Marketplaces

An NFT airdrop is a marketing strategy where non-fungible tokens (NFTs) are distributed for free to certain users or communities. These tokens are often given to loyal supporters, new sign-ups, or users who meet specific criteria, such as holding a certain cryptocurrency or engaging with the platform.

For example, a new NFT collection might airdrop unique tokens to early supporters to reward them and create a buzz around the launch. Similarly, NFT marketplaces often use airdrops to promote partnerships, encourage sign-ups, or engage with the existing user base.