The Future of Beauty: Michel Cuero's Mission to Transform Salons Worldwide

I'm Michel Cuero and I'm the CEO and founder of BRB APP INC, an underground company redefining beauty services through the power of technology. With an extensive background in technology and B2B SaaS and a passion for transforming industries, I strive to create a platform that helps salon owners not only overcome these challenges but also thrive in a rapidly changing market.

Turning point in my journey: Identifying the main challenges

A highlight of my journey was working closely with Industria Coiffure, a well-known hybrid hair retailer and salon based in Montreal. It was here that I discovered the enormous challenges that beauty salons face. This is a challenge that many in the industry accept as part of their job. After two years of surveys and insights from countless salon owners, It has become clear that the traditional business model for hair salons is no longer sustainable in today's fast-paced, technology-driven world.

This realization sparked a passion in me for finding innovative solutions that can empower salon owners. Make beauty services more accessible and promote huge growth in the industry. That's when the idea of ​​BRB APP INC was born.