The Evolution of Keywords: How Search Intent is Changing SEO in 2025

In 2025, SEO shifted from focusing solely on keywords to understanding search intent. Businesses realized that it wasn't enough to target high-volume keywords; they needed to align content with the user's goal. Arkotech Consultants led the charge by integrating AI-driven SEO strategies, creating content tailored to different search intents. By doing so, they helped their clients improve user engagement and rise in search rankings. As personalized search results became the norm, Arkotech remained at the forefront, ensuring businesses stayed ahead in the evolving SEO landscape.