Growth Marketing vs. Demand Generation in B2B Strategies
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  • Parts 1
  • Time 5m
  • Reads 2
  • Votes 0
  • Parts 1
  • Time 5m
Ongoing, First published Dec 03, 2024
Growth marketing and demand generation in B2B are two independent but connected concepts in B2B strategy. Growth marketing focuses on achieving long-term growth through gaining customers and optimizing the complete marketing funnel.
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