How to Develop a B2B Content Strategy That Turns Leads into Devoted Customers
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  • Parts 1
  • Time 5m
Complete, First published Dec 06
Mature
You might be aware of B2B and B2C business models if you have any experience in the field of digital marketing. B2B and B2C marketing methods or strategies, however, may be quite novel to you. Business-to-business (B2B) marketing typically concentrates on rational, process-driven purchasing decisions as compared to B2C.
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