Lagenda Properties' moves to strategic location

Lagenda Properties Bhd's RM52mil office tower acquisition in Petaling Jaya, which will be its new corporate headquarters, is set to provide a strategic base for the Perak-based group to springboard its expansion into other states as an affordable housing developer.

Managing director Datuk Jimmy Doh said the acquisition of the office tower aligns with Lagenda's growth strategy as the group expands its presence and increases its headcount.

"The location of the 3 Damansara office tower is strategic, as it sits between our key projects in the northern states (Kedah and Perak) and our oncoming sizable projects in Johor," he told StarBiz.

Doh noted the building enjoys a prime position at the intersection of the Sprint and LDP highways.

"This prime location not only enhances Lagenda's brand visibility and reputation, but also positions us favourably to attract top talent and significantly boosts foot traffic to Lagenda's sales gallery.

"Ultimately, for us to keep providing affordable housing to the underserved market, we need to attract capable talent within the industry and a centralised location will allow us to achieve this and foster a sense of unity amongst our employees and stakeholders."

Additionally, Doh stressed that the acquisition of the office tower is by no means a "shift in direction or strategy" for the developer of affordable housing .

https://www.thestar.com.my/business/business-news/2023/09/11/lagenda-properties-moves-to-strategic-location