This instructional video delves into using MyBoard as a tool for initiating and enhancing a digital marketing strategy. It highlights the ease of setting up an account and the strategic posting of digital content to bolster viewer engagement and traffic. The creator emphasizes the dichotomy of consumer versus producer in the digital market, advocating for viewers to adopt a creator's mentality for economic benefit. Technical aspects of MyBoard, such as creating and managing tags and links, are discussed, alongside challenges encountered like the inability to add images or clickable links. The video is crafted for individuals new to digital marketing or those aiming to enhance their content creation strategy using new platforms.