Ishq Ki Raah Mein

Character:
Alisha Zubaydi:
A cheerful, optimistic Fifth-year medical student who spreads positivity wherever she goes. Deeply family-oriented, she struggles with being forced into a marriage but maintains her sense of independence.

"I won't let anything stand in the way of my dreams-even love, if I have to."

•Azaan Khan:
A cold and calculating businessman, he's the CFO and COO of Khanovate Solutions. Azaan views his marriage to Alisha as a responsibility rather than a relationship, but her vibrant personality slowly brings out his softer, protective side.

"I may have started this marriage out of duty, but I'll finish it with love."

•Aishee Ahmed:
A bold and fierce CEO of Ahmed Industries, Aishee is Alisha's loyal best friend. Beneath her strong exterior lies a woman scarred by childhood trauma and a failed past relationship with Zayn. She hides her vulnerability but secretly longs for love and trust.

"I don't need anyone to fight my battles. I've fought my own demons."

•Zayn Khan:
A playful and charming business owner of Zytech, Zayn is Azaan's younger brother. While his flirty and carefree nature hides a sincere and loving heart, he's determined to prove he's changed after hurting Aishee in the past.

"I'm not the same man who broke your heart, Aishee. I've learned,but In business, I always win. But with you, Aishee, I'm willing to lose everything."