From Trading Cards To Michael Jordan
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Ongoing, First published Dec 18, 2024
Dive into an electrifying podcast with marketing legend JD as he shares groundbreaking insights, entrepreneurial highs and lows, and jaw-dropping stories about working with iconic celebrities like Jerry Seinfeld and Michael Jordan.

Creative Incentives for Businesses: John emphasizes the importance of creating "WOW" moments for customers, akin to McDonald's Happy Meal toys or Amazon Prime's free shipping perks. Highlights how 97% of businesses fail to provide meaningful customer incentives.

The Power of Persistence: Shares the story of convincing Jerry Seinfeld to participate in a campaign after six months of persistence. Stresses the importance of determination and creativity in getting high-profile collaborations.

Ugliest Back Fence Contest: Describes a Facebook campaign targeting potential customers by hosting a contest for "The Ugliest Back Fence." Demonstrates how contests can attract red-hot leads for businesses.
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Sex and Death in Skeleton City cover

Sex and Death in Skeleton City

29 parts Complete

Geoff and Naomi are dead, and they're depressed, but when Geoff's cat Bernie dies as well, they embark on a wild journey to find it in the underworld. ***** When Geoff dies, alongside his girlfriend Naomi, they end up sharing an apartment in the Underworld as skeletons. But after a few years, Geoff starts suffering a mid-death crisis. What's the purpose of going through the motions as a skeleton if you can't really live? Then he gets word that his cat, Bernie, just died and he can collect him and bring him home! Geoff and Naomi hurry to get Bernie only to discover that, due to a clerical error, their cat has been lost. With the hunt for Bernie giving new purpose to Geoff's un-life, he and Naomi begin a quest to get back their cat. Battling skeleton pirates, climbing the sky ladder and facing off against the villain who took Bernie, Geoff is determined to find his purpose - or die a second time trying! [[2018 Wattys Winner - The Originals]] [[word count: 30,000-40,000 words]]