There were many moments in 2024 when SEO felt like a rollercoaster ride for digital marketers.
Google introduced AI Overviews, which served as an upgraded version of featured snippets, offering users even more precise and context-rich answers. The SEO community was shaken when the Google leaks surfaced, shedding light on the intricate details of how Google ranks content, and confirming many long-held theories. To add to the intrigue, parasite SEO emerged, revealing how big brands leveraged this tactic to dominate SERPs (Search Engine Results Pages).