Understanding CPC or Cost Per Click in Digital Marketing

Cost Per Click (CPC) is one of the most basic metrics in digital advertising, which is the amount an advertiser pays every time a user clicks on their ad. It is a very important metric in determining the efficiency of online marketing campaigns and affects the overall return on investment (ROI). This blog explores the concept of CPC, how it works, factors influencing CPC, its significance in different platforms, and strategies to optimize CPC for better results.

What is CPC?

CPC, or Cost Per Click, is a pay-per-click model of online advertisement in which a client pays the publisher only after a visitor has clicked on his advertisement. CPC differs from the CPM or Cost Per Impression pricing models because the CPC model ensures the client pays for actual engageme