Burning Rules

Burning Rules follows the story of Lee Heeseung, a successful yet arrogant businessman who reluctantly depends on his personal assistant, Jiya, to keep his life in order. Heeseung, who's used to being in control, resents having to rely on someone for even the smallest tasks, while Jiya is stuck managing a man who constantly forgets both work and personal commitments. Their dynamic is one of constant tension, rivalry, and sharp banter.

After a year of clashing personalities, they unexpectedly fall into a "friends with benefits" relationship with strict rules: no feelings, no complications. But their connection grows more intense, the lines between love and hate blur, and the rules are quickly broken. What starts as a competitive, chaotic partnership evolves into something deeper, forcing both Heeseung and Jiya to confront their feelings.

As the boundaries between fake dating, rivalry, and real emotions disappear, they are both forced to reckon with their own vulnerabilities, leading to a dramatic breaking point. In the end, they must decide whether to continue their passionate, tumultuous relationship or walk away-before the feelings they've been running from take over completely.

A sizzling slow-burn romance set in the high-pressure corporate world, full of angst, humor, emotional conflict, and a whole lot of chemistry.