Mass Appeal

When overworked marketing associate Darren is handed a client project he has zero interest in-a new line of muscle enhancement supplements-he agrees reluctantly, desperate to prove himself. But one sample dose later, his world starts to warp.

The suit doesn't fit. The gym starts to call. His once razor-sharp marketing mind fogs over with thoughts of biceps, protein shakes, and locker room banter. Each morning brings new changes: a body growing broader, sweatier, more alpha-and a personality melting into something simpler, louder, beefier.

As Darren morphs into the perfect gym-built poster boy, one flex at a time, he finds himself trapped between a life he used to want... and the jock he's becoming.

Mass Appeal is a surreal, body-transforming descent into muscle, masculinity, and mind-melting marketing gone rogue. Sometimes becoming the brand means losing yourself to it completely.