Story cover for The Price Illusion: How Smart Brands Influence Your Buying Decisions by Priceintelguru
The Price Illusion: How Smart Brands Influence Your Buying Decisions
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Ongoing, First published Jul 21
A psychological pricing strategy is atactic used to set prices that influence the customer's decision and behaviour. It is merely based on how human minds understand the pricing of the product and how it influences their purchasing perception. The strategy catches the customer's attention as these prices are offered, keeping in mind the psychological tricks that appeal to the customer's eyes as well as emotions.
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