In the glittering world of India's billionaire elite, 'love' is a luxury-and a risk few can afford.
The SINGHANIAS and the SHEKHAWATS - two empires built on power, pride, and centuries of rivalry.
Their rivalry is the stuff of headlines, high-society gossip, and boardroom battles.
Where one rules 'luxury', the other dominates 'innovation'. Where one commands with silence, the other conquers with charm.
Their feud runs deeper than business - it's personal, poisonous, and unforgiving.
YUKTI SINGHANIA has been trained to be perfect - poised, intelligent, and untouchable. The flawless heiress with ice in her veins and everything to lose.
ANIRUDH SINGH SHEKHAWAT is the golden boy of the rival dynasty - arrogant, magnetic, and reckless enough to make the world bend to his will.
When 'fate' brings them face-to-face again after years apart, neither expects recognition - not as rivals, not as enemies... and "definitely" not as the two strangers who once fell for each other without knowing who the other was.
Now, "love" becomes their most dangerous secret.
In a world where betrayal is currency and bloodlines decide destiny, falling for the enemy isn't just 'forbidden' - it's the kind of mistake that can destroy empires.
Their families would call it "betrayal". Society would call it "scandal".
But for YUKTI and ANIRUDH, it feels like 'fate'.
Caught between duty and desire, legacy and love, they must choose: follow the rules written by generations before them, or write a story of their own-one that could unite two empires or tear them both apart.
Set against a backdrop of royal weddings, business rivalries, ancestral estates, and modern India's ever-changing skyline, "Rich Rivalry Romance" is a story of forbidden love, old wounds, and the courage to challenge tradition in the name of something real.
"My life. My rules."
Aarushi was something like this.
"You get in hell just as you show me your back."
Satyendra was someone like this.
As always, how destiny has their own ways of making, or breaking the couple.
This time it's Aarushi and Satyendra. With a twist of crime. But, yet, their journey was Not possible to end together.
Let's dive into their life and see how they met.