Riley Turner is Cupid, hero of love at Blackridge High School. Aubrey Thompson is Pheme, reputation agent responsible for fixing many a botched social issue at Blackstone View High. Business is booming but there's a slight altercation. It seems Blackridge High School is not the only place in town that needs a love hero, and Blackstone View is not the only place in need of a reputation agent. So begins the battle between Cupid and Pheme, a fight for territory, a war of the minds, and a clash of personalities. Short of letting out the biggest secrets of all, their own identities, the two rivals are willing to do almost anything. Because all's Fair in love and ... rumour, right?