Sekai no owari. The end of the world. The story of the apocalypse through a Japanese high school student's eyes. The final days are counting down. A story of what's truly important in life and how to fight for it. Takatsu's second cell phone novel project (2011), after writing first and most popular cell phone novel in North America, award-winning Secondhand Memories. The cell phone novel movement has grown and Takatsu refines his technique in this thriller.