Subheads

According to Lane Dobbins, to get the audience to read her articles, her headlines must be attention-grabbing and her subheadings must inform them about the article's topic.

In real life, however, Lane socially lacked the headline and had no readers to notice what she did have: a subheading on underground indie music, tolerable FictionPress chicklits, and a hole-in-the-wall Vietnamese restaurant.

Lane was just a junior high-schooler who helped produce the school paper. What she didn't know was that according to journalistic-style writing, sometimes a subheading is all one really needs to finally get readers to read the rest of the article. And maybe even that one boy.