ERUM MAHFOOZ

FLAGSHIP STORE OF ERUM MAHFOOZ
In 2010, Erum Mahfooz launched her first flagship store located in Rawalpindi. Since then, the famous skilled designer has hazarded deep into luxury bridals and other outfits. She is now covering the Lahore market. The young fashion designer appears to have played very well her cards and right. Slowly but surely, ErumMahfooz participated in all the important bridal weeks. She never missed an opportunity to dress eminent personalities including journalists and socialites.
It is obvious to everyone that Erum Mahfooz has been really successful in making a name for herself without the need of a store where she could stock in Karachi or Lahore. Her outfits are practical with subtle embellishments and colored each time it is necessary. Her clothes are extremely affordable and very trendy. For most of people, that is what matters in this industry.
Since the launching of her first outlet in 2010 based in Rawalpindi, Mahfouz has opened up now another store. This time, the flagship store is located in Lahore. Sharjeel Alam, an entrepreneur, said that Lahore is a hugger market for fashion and food.
Inspired by the passive trends in bridals, where all does not look to be a little too jumpy on a bride, Erum Mahfooz believes in making the bride standing out with her simplicity, personality, and the light and cuts on her outfits instead of remarkable colors and shades of her outfits with heavy features and other accompaniments.