Alex is tired of the Hollywood bullshit: The actors, directors, all the constant, "Oh, look at me! I'm a writer! I'm an Actor! I'm a Filmmaker! I'm ready to get down on both knees and open my mouth wide for that one lucky person who wants to unload gallons of himself and help me get to the other side! Yay! Go Hollywood!"
Just 'blah blah blah' bullshit...
Three years of spending his days trying to become something, the only thing he seemed to be accumulating masses amount was nothing. And tired with the nothing he was collecting, he needed to do something, anything, anything to bring him up and out into the eyes of millions...