Inception. The implantation of an idea, making the person you plant the idea in feel as tho the idea was theirs all along. Autumn Taylor's foster mom said she had a job for her. She thought she meant retail or fast food, but Anne had something else in mind. The Inception Firm. Where people are assigned patients who have so much life to life but refuse treatment. They will befriend them and make them change their mind about resisting treatment without them knowing they knew about their condition all along. Confusing? Well, that's inception for you.