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Nowadays people tend to think of sales force tools as being on line tools, but the overwhelming amount of sales are still made off line on the street and in the mall. A good sales campaign should take into account where the majority of sales are expected to come from - on or off line - and focus the sales force tools in that direction without ignoring the other aspect either. It helps to have a list of all the sales force tools in order to choose which ones' best suit the campaign you want to run