3 Ways Storytelling Can Improve Your Product Development Process

There's a lot of talk about storytelling in these days. But a lot of it is quite cliché. The focus of storytelling in business has become very out of balance.
Most of the ideas about storytelling in business focus on using storytelling to craft a story for your customer - a story that's marketing focused.
The lost opportunity in business and product development right now, lies in using storytelling as a tool throughout the entire product development process - not just after as a marketing tool.
The value of storytelling goes beyond communicating with your customers. Storytelling can be a strategic tool with your teams and stakeholders throughout the entire product development process.